Five signs your website is costing you enquiries

Most small business websites do not break. They just stop earning. Visitors arrive, cannot quite find what they need, and leave without telling you. Here are five signs it is happening to yours.

1. It is slow on a phone. Most visitors now arrive on mobile. If your main content takes more than a few seconds to appear, a large share of them will leave before they read a word.

2. There is no simple way to get in touch. Many people will not ring and will not write an email, but they will fill in a short form. If your phone number is not tappable and there is no form, you are relying on the most motivated visitors only.

3. Google cannot tell what you do. Your page title and search description are the headline and the advert people see in search results. If they say "Home" or nothing at all, you are invisible for the searches that matter.

4. It looks out of date. An old copyright year, broken links or photos from ten years ago quietly tell visitors the business may not be looked after either.

5. You have no idea what visitors do. Without analytics you cannot see which pages work and where people drop off, so every change is a guess.

None of these takes a big budget to fix. Run our free instant website check to see where your site stands in about twenty seconds, with plain-English fixes and a fixed price to put them right.