01Weeks 1–3
Diagnose
We agree the number the work is accountable for, then establish what is actually true: where demand comes from, where work waits, what the market looks like from the customer’s side.
You get- The outcome and how it is measured
- A diagnosis you can share with a board
- The three moves most likely to pay back
02Weeks 3–6
Design
Strategy, service, product and brand designed together, so the plan is buildable and the build is on-strategy. Scope is agreed, then defended.
You get- A plan with owners and leading indicators
- Service and product blueprints
- A locked scope for the first slice
03Weeks 6–14
Build
The first usable slice goes live in a real environment: a pathway, a platform, a dashboard, a campaign. Demonstrated live, not screenshotted.
You get- A working slice in production
- Real users, real data, real feedback
- Evidence the number is moving
04Ongoing
Grow
Extend slice by slice, optimise against the measure, and hand over with the keys when you are ready to run it yourselves.
You get- Reporting against the original number
- Further slices on the same spine
- A clean handover and runbook