Insights

Where markets are moving

Short, opinionated pieces on strategy, data, AI, digital products and growth. Written by the people doing the work.

Knexu is now Minshall Group

Same people, same standards, a broader offer. Why we changed our name, and what it means for clients.

If a recommendation only works when someone runs the analysis every month, a slide deck is the wrong deliverable.

A five-mile radius is not a catchment. Two sites a mile apart can serve entirely different populations.

The organisations getting value from AI did not start with a model. They started with a queue of work nobody wanted to do.

A validated outcome measure at a 12% response rate is weaker evidence than a well-designed journey capture at 60%.