One team for the whole journey
Minshall Group brings strategy, digital, data and brand together under one senior team. We are hired to move a number, and we stay until it moves.
From Knexu to Minshall Group.
We started as Knexu, a strategic growth agency for sport, health and wellbeing. The work was always measured on the return: new revenue, recovered margin, unlocked capital.
Over time the work kept asking for more than advice. A self-referral strategy needed a booking front end. A site decision needed a catchment model. A new service needed a brand and a launch. So we built those too, and some of them became products in their own right.
Minshall Group is the name for what we became: one group with four practices and its own products, still measured on the same thing. Same people, same standards, broader reach.
Read the announcementHow it fits together.
How we behave.
Accountable
We name the number first and report against it. If it did not move, we say so.
Honest
Diagnosis before prescription, and a straight answer when we are not the right people.
Builders
We would rather leave something that earns than something that describes what could.
Who we work with.
- Prime Health
- Medical Imaging Partnership
- Housden Group
- Leeds Beckett University
- Northumbria University
- Eventmaster
- The Sponsor Collective
- Technique Health
- Propel Teams
Specialist? Join the network.
We work with a trusted network of associates across clinical, commercial, product, data and creative disciplines. If you are senior, independent and want to do work that is measured on outcomes, we would like to hear from you.
Introduce yourself